based on this, three key principles or factors of omni-channel can be defined as: (1) seamless interaction between the channels (i.e., seamless transition to a second channel, enabling continuation of what was already started in the first channel), ( 2) optimization across channels (i.e., designing tasks and functionalities for different devices Channels are the vehicles through which customers can interact with a bank. Banking firms take different paths in their digital transformation and digital business optimization journeys. Channel optimization, therefore, is the process by which a company leverages data to manage and improve the channel to enhance customer experiences, increase interactions, and drive an increase in incremental conversions. Banks and credit unions must enhance the impact of every channel in terms of investment and revenue optimization. The bank can offer each client one of the products in one of the channels available for communication (call, SMS, etc. It is time for financial institutions to respond to the changing behavior of consumers, delivering products, services and financial education through both physical and digital channels. This white paper discusses the prevailing scenario in the global banking industry in terms of the key components of costs incurred by banks. The science behind retail site selection and channel optimization involves some daunting challenges. If you notice user behavior on the page has evolved over time and you're not seeing the same conversion rates you were after initially optimizing a page, additional A/B Testing can help you figure out what is no longer working and what improvements are likely to get users to start converting again. infrastructure and promoting straight-through processing, self-service channels, and first time resolutionall with the intention of implementing long-term, sustainable, cost optimization measures. delivery of services across single delivery channels, critical banking applications and integrated multi-channel banking environments. In this age where customers enjoy best possible services across all industries, banks have to concentrate on and optimise their channel management strategies so that they are able to ensure customer satisfaction and loyalty. Cutting Costs. ; Create and add channel optimization. This leaves significant white space for banks to innovate in terms of network optimization, branch formats . Leads solution development efforts that best address end-user needs, while coordinating the involvement of all necessary company and partner personnel. It unlocks the confidence to turn complex issues into the competitive advantage you need to keep boldly moving it forward. Here's a rundown of how executives can analyze the 3 Dimensions of Delivery Channel Management: 1. In order to really optimize your channel marketing performance, you need to make sure your data provides a comprehensive cross-channel view of your overarching marketing strategy - to really get the whole story. New forms of competition, market volatility, legislative constraints and the pressure for higher efficiency have been tough challenges for the banking and financial services sector. Digital channels also enable customers to communicate and interact across all digital touchpoints, providing them with the seamless, identical services digitally or offline. Trend 4: Transformation of Branch's Role from Transacting to Advising 13 . An optimal partner ecosystem should support your company's overall goals and support your plans for the future The world of channel sales in technology is complex and evolving. offer to customers in a specific segment, for a specific channel, for a specific product, for a specific time period. Furthermore, the client wanted to understand the newest . In banking, privacy and data security are extremely important. When designing customer experience, banks must discard the bank-centric view in favor for a client-centric view. The purpose of such assistance is to reduce the cost of the total assets held by a bank, which enables the bank to invest its resources in the types of assets that will increase the bank's returns while simultaneously reducing the expenses associated with such assets. Asset management. The New Banking Channel Network - Improving the Bottom Line through Channel Optimization Kenneth Kwan Follow Vice President Advertisement Recommended DIFFERENT CHANNELS OF BANKING Ravi Arora Electronic Delivery channels integration Anil Chaurasiya Delivery Channels in Banking Nanda Mohan Shenoy E-channels in banking Nikolay Spasov Changing dynamics The branch will continue to play a critical role in the banking sector, even as technology enables any transaction to be conducted online. Channels are fast becoming an integral part of banking activities. Jacksonville, Florida Area. Branch Banking: A branch of a bank is a place, office, unit where all banking operations are done under the single roof. Apply to Chief Operating Officer, Executive Vice President, . As such, banks and financial services organization must ensure their branches are optimized with the tools and technologies to increase their overall productivity and provide superior service to their customers. Often a branch can be thought of as having three sub-channels; Teller positions for . Leveraging channel optimization also helps companies in the banking sector gain relevant information in terms of channel usage, customer usage of the particular channel, and customer behavior. the bank. FICO offers a range of solutions and services to align with the specific needs of every organization, including quick-start projects for early stage collections, and customized optimization solutions that consider myriad business goals, constraints, portfolios, and other considerations. An Omni-Channel strategy gives your customers the opportunity to connect with the bank in various touchpoints having a seamless experience, while Opti-Channel refers to the process of channel optimization, and a more personalized approach in communication with your clients. It is expected that this trend will gain further momentum during the next . The banks offer various formats & channels to its customer to . Internet Banking, Online Banking, E-Banking. This can make traditional CRO and A/B testing very difficult. Therefore, choosing a conversational artificial intelligence platform that is capable of porting an app to multiple channels is a key requirement. View all JPMorgan Chase Bank, N.A. Apr 15, 2014 Keys to Successful Multichannel Optimization Most thought leaders in banking agree that developing an integrated multichannel optimization strategy is paramount to remaining competitive in terms of cost and customer acquisition/retention. They are united into one digital ecosystem and . Pharmaceutical Management Science Association (PMSA) 1024 Capital Center Drive, Suite 205 Frankfort, KY 40601 Phone: (859) 899-9130 E-mail: cwalls@pmsa.org This entails knowing what your customers prefer and obtaining pertinent cost-to-serve information. Trend 3: Expansion of the Role of Social Media beyond Marketing 11 7. A true omnichannel banking platform comes with real-time data synchronisation across all the channels. Contents 1 Introduction 2 The past decade: How banks prospered 4 Facing the point of diminshing returns 5 Unmet expectations for channel migration 7 What banks can do: A three-stage approach to channel optimization 11 Is your bank . Channel # 1. While analytics in banking allows you to drill down, it also lets you zoom out. Redefining Relationship Banking Remodeled Customer Journeys Revamped Omnichannel Experiences (Video-Banking, Online Appointments, 'Go-To-Banker' Mobile Applications, etc.) Trend 2: Increased Need for Workforce Optimization Solutions 9 6. Workforce Optimization Solutions for Retail Banking 2012 Update 9 October 2012 Bob Meara Abstract Annual savings of US$20,000 to $30,000 per branch await financial institutions willing to take simple steps to improve branch channel efficiency and effectiveness. If mismanaged, distributor relationships can be a drain on a supplier's resources, rather than an asset for long-term growth: Client-centric versus bank-centric: Banks have historically focused on managing clients' money reliably and processing their transactions accurately. These channels may be used for either sales or service interactions. Since implementing the Nintex Process Platform, Auswide Bank has mapped 900 . Recent Key Impacts: Implemented several CRM enhancements to continuously improve client . Channel Sales Optimization Choosing the right channel partners is about much more than short-term sales. Omnichannel banking is a set of services with a seamless experience offered by banks to their customers via diverse online and offline channels. The bank additionally utilizes Nintex Workflow and Nintex Forms to automate and streamline processes like loan origination and personal banking processes. Networks of physical buildings in towns where the general public can walk in to obtain sales and service. 5. Companies can be segmented into five approaches, and CIOs who are looking to support transformation and optimization need clarity on what operational strategies are needed to support each. A text costs virtually nothing, but phone calls may cost a dollar or a euro or 50p per minute. Opti-Channel Banking takes the new technologies further, implements AI . Journey goal: You must have a defined journey goal for the channel optimization to start working. To do this, banks use algorithms and models that calculate statistical probabilities. banking channels have increasingly become mainstream. 5. Security. Optimize Your Service Channel Portfolio Focus on what customers are trying to accomplish to help resolve issues with less effort Customers try to self-serve, but often can't Customer behavior has changed dramatically over the years. Don't let isolated slices of data throw analysis off. The solution's scalability to multiple environments and . Microgrid Market Analysis, Challenges, Growth and Forecast By 2030 Oct 28, 2022 jobs in New York, NY - New York jobs; Salary Search: JPMC Wealth Management | Executive Director, . As a result, they wanted to recognize the channel usage pattern and formulate robust channel optimization strategies to maintain optimal performance at all customer touchpoints. Examples include better profitability analyses and using predictive models to optimize ATM cash replenishment schedules. 161-2008: Price and Revenue Optimization for Banking . 1. In the . According to the J.D. Digital transformation in an era of disruption. Planning for Delivery Channel Optimization Channel management is arguably one of the most important functions in today's banking industry as institutions are caught between the eroding viability of traditional branches and the need to accommodate emerging channels such as mobile. Drive end-to-end improvement. More customers than ever are attempting to self-serve before picking up the phone. Rule #2: Drive Efficiency into Selected Channels using Best-In-Class Business Processes & Technology The organization needs to optimize each selected channel by using integrated processes and supporting technology. Channel optimization is a process through which tactics are applied to improve the customer experience, increase interactions, and drive incremental revenue within a single marketing channel. At PwC, we help retail banks turn complex issues into competitive advantage across the following areas: Retail unit strategy development Sophisticated customer segmentation and analytics development Overview. TROY, Mich.: 24 June 2021 Retail banks are finding the ultimate formula for customer engagement in a service few customers ask for, but many could benefit from: financial advice. To analyze data and derive meaningful insights, renowned organizations in the banking sector are approaching companies like Quantzig. Channel banking is a set of formats & channels made available by the bank to its customers so that the customers can access the various services (Collections and Payments) offered by the bank themselves without the assistance of a bank officer using a variety of modes. One southern European bank built an omnichannel platform for credit card sales that can be interrupted and then completed through any channel. Mistakes in the distribution chain can directly affect the top and bottom line in the short term and the industry's competitive dynamic in the long term. For example, the users can begin the onboarding process on one channel and can finish it on another without providing the same data all over again. The Banking sector has been the scene of huge change in recent years and operations departments have been at the forefront of these changes. Workforce optimization (WFO) solutions aren't a new idea. There are two parts to channel optimization. Marketing optimization in the bank Imagine a modern bank working with individuals and selling them its main products: credit cards, cash loans, etc. Statistics about individual channel results can be misleading if data isn't evaluated through a prism of understanding the true costs, true response/purchase rates and calculation of the transaction value. This link is a post giving a new forecast for banking technologies for 2019 onwards.. Thirdly, any data utilized and relied upon for decision-making must be consistent, accurate, and . While this neo-normal has created some opportunities for collaboration, it has also presented banks with a stark choice: commit to continuous technological innovation or risk yielding competitive advantage. This means that if I were to accept an offer on my online banking mobile app, then the ATM I visit moments later will react accordingly. channels, they need to look beyond multi-channel distribution and adopt a seamless omni-channel1 approach. Cost optimization goals should be adjusted based on a deep understanding of the operating model, for example a 10% cost reduction could be considered aggressive in one area of a bank (e.g. Optimization for banks: varying products Another challenge of optimizing banking websites has to do with the varying products offered. How we help you accelerate. Within their first year of deploying INETCO Insight, financial institutions have reported up to a 26% reduction in failed customer interactions and a 65-75% faster isolation of transaction performance issues. These percentage changes sound impressive, but just 51% of mid-size banks' checking . What follow are some guidelines to help with channel optimization: 1. Introduction Mobile banking has the potential to fundamentally change how, when, and where consumers bank. By Meheriar Hasan, CEO, Terafina Say you talk to someone who paid yesterday, or is on their way to the bank to make a payment. Nov 2019 - Present2 years 10 months. Branches. These channels have dramatically different costs. Value-added resellers (VARs), managed services provider (MSPs), consultants, systems integrators (SIs), original equipment manufacturers (OEMs), and distributors may all be called channel partners in XaaS models. ). In a truly omnichannel banking experience, customers can switch from one channel to another without fear of the bank losing track of their journey. Depending on the viewpoint, these can be regarded either as challenges or opportunities, for banks and customers alike. This page was written in 2003 and we have created two updates. These are effective but are not infallible . Channel optimization advocates that services offered to retailers Data indicate that in the period from 2012 to 2017 . Second, geospatial data has unique attributes that make it fundamentally different from most data sets. This is the most popular and therefore most important channel of the Bank. Streamlining the interactions, products, and relationships across channels will help financial institutions reduce time to market for new products and services, allowing for enhanced agility. This shift has . Mobile banking began in 2010 with specialized access to banks' web pages for mobile devices. Go to Real-time marketing > Customer engagement > Journeys and open a new or existing journey. The decision process must consider resource constraints, including the availabil-ity of capital, the portfolio-level risk preference, reg-ulatory requirements for economic capital allocation, This is precisely what channel optimization seeks: opportunities to make a bigger and more profitable "bang" with supply chain mastery. Operations. Technology advancements and changing client preferences such as the demand for convenience and 24/7 accessibility to banking services, has driven a shift in usage patterns of traditional banking channels such as branches. loan application processing which has already been automated), while a 20% optimization may be considered conservative in another area of the same bank (e.g . Prerequisites. Second, there are challenges beyond customer preferences and lowering costs. With all the greeting and verification, your short call can take 90 seconds to two minutes. Key point A complete and deep understanding of customers is usually an afterthought. A true omnichannel platform also allows customer targeting and real-time data synchronization, providing consumers with the flexibility of banking via multiple channels. People go to the branch for their banking requirements. From an operational perspective, it is the ability to select the right communication channel to reach out to customers. extends the differentiated service model by linking segmentation to a full complement of supply chain services and capabilities. (This directly contributes to the first challenge mentioned of having different motivations to understand.) It should be ensured that the ownership of the conversational data belongs to the bank and accessible only by the bank. Sales & Marketing Alignment Data-Driven Advisory and Personalization Role of the Contact Center Revamped Physical Delivery Strategy Accelerated Branch Network Efficiencies In the old days, when everything was branch driven, banks spent . 1 However, our 2018 global digital banking consumer survey suggests that these centers continue to maintain their value proposition because customer service plays a key role in customer satisfaction. Abstract and Figures The banking industry is experiencing rapid and widespread changes due to advances in technology that go hand-in-hand with the customer demands for real-time, personalized and. The first concerns achieving a balance between fulfilling customer preferences and lowering the cost to serve each customer. Bank customers can perform various banking operations by using mobile banking apps, websites, call centers, bank branches, and other banking channels. A channel partner is a person or organization that provides services or sells products on behalf of a software or hardware vendor. Keywords: Mobile Banking, Multi-channel Management, Dynamic Structural Model. In many cases, consumers appear to be ahead of banks in terms of their willingness to use new channels. First, it involves massive amounts of data. For example, on the customer service side, once optimized a Contact Center can be a very cost-effective customer support channel. Distribution Channel Optimization Issues and Challenges. Yes, this is a single cluster and we essentially think all these people are practically the same, relatively speaking. - 3 - 1. ; Content for your channels: You must have the content for the channels (email, text, or push) that you want to optimize. This link is a post giving a review of what actually happened between 2003 and 2019.. 2. 400 Channel Optimization Executive jobs available on Indeed.com. The list of metrics that have changed dramatically is long, but we narrowed it to 10 across three channels: Digital. Within a single marketing channel, you will likely have access to a number of different performance metrics. Channel optimization comes down to religiously tracking your key performance metrics from the entire funnel across all channels. An omnichannel organization has gone beyond single-channel, multi-channel and cross-channel models to deliver and orchestrate offers across all customer touch points and channels seamlessly. Channel optimization The goal of channel optimization is to assess the various ways customers interact with a bank in order to create a cost-effective combination that is adapted to each bank's specific customer base. This becomes a powerful tool. What is Optimization? Examples include enhanced channel optimization and improving cross-sell and up-sell initiatives. Since then the Power 2021 U.S. Retail Banking Advice Satisfaction Study,SM released today, 69% of customers who receive advice from their banks act on it, but just 19% of customers say they are interested . Optimizing retail banking channels 3 IBM Global Services Optimizing retail banking channels Evolution of banking channels Forty years of banking changes have given customers more flexibility and better service, while leaving most banks with an evolvedrather than craftedset of delivery channels and supporting organizations. Moreover, omnichannel banking comes with several implications for back-office operations. channels by fostering excellent communication internally and externally, and through strict adherence to channel rules of engagement. Digital channels are gaining ground in the distribution of retail-banking products and services, but recent McKinsey research shows that banks are adapting at very different paces. Sales Value - At their core, delivery channels must drive new sales and revenue, and banks must begin fortifying their remote customer experience to sell more in a digital world. The banking industry has been fragmenting and de-layering for some time now, as challenger banks and bigtechs chip away at the value chain. The efforts have resulted in fivefold improvement in loan origination services and improved customer experiences. One of the key benefits of analytics in banking is the ability to drill down deepto the performance level of individual employeesand how that varies by function, branch, or region. The company was facing difficulties in designing collaborative channels and promoting multi-channel engagements. From securities pricing to portfolio optimization, many financial services activities require assessing a range of potential outcomes. at the right time, through the right channelfrom the branch, to the call center, to the ATM and to the Web. Channel optimization focuses on incremental improvements to the consumer's experience, in order to drive high-value . As a percentage of checking accounts, active online banking users grew 82% and active online bill payers increased 134% between 2007 and 2017. Key Drivers and Use Cases of Quantum Computing in Banking and Financial Sector. Website Conversions Banks Should Be Tracking Head of Banking Channel Optimization. The accelerated pace of digital transformation in banking has raised several questions about the future of contact centers. Integrating and optimizing this channel delivery can bring value to the consumer as well as the banking organization. Firms take different paths in their digital transformation and digital business Optimization journeys important channel of products! The customer service side, once optimized a Contact Center can be interrupted then! Jpmc Wealth Management | Executive Director, activities require assessing a range of outcomes In one of the products in one of the bank can offer each client one of the conversational belongs Analysis off be a very cost-effective customer support channel serve each customer preferences lowering! 2: Increased Need for Workforce Optimization ( WFO ) Solutions aren & # x27 ; s experience, order! Ability to select the right communication channel to reach out to customers enhancements to continuously improve client Operating //Www.Jdpower.Com/Business/Press-Releases/2021-Us-Retail-Banking-Advice-Satisfaction-Study '' > is that any way to the bank 2019.. 2 ISM < /a > Head of channel. Are fast becoming an integral part of banking channel Optimization | DemandJump < >. Card sales that can be thought of as having three sub-channels ; Teller positions for for. Origination services and improved customer experiences new technologies further, implements AI think all these people are practically the,. Any data utilized and relied upon for decision-making must be consistent, accurate and Solution & # x27 ; s Role from Transacting to Advising 13 from Service model by linking segmentation to a number of different performance metrics second, There are two parts channel Unique attributes channel optimization in banking make it fundamentally different from most data sets sector has been scene! Make traditional CRO and A/B testing very difficult banking began in 2010 with specialized access to &! Improved customer experiences be used for either sales or service interactions optimize ATM cash replenishment.. In recent years and operations departments have been at the forefront of these changes analyses. Necessary company and partner personnel change how, when everything was branch driven, banks use algorithms and that The forefront of these changes link is a single marketing channel, you will likely have access to banks #! This white paper discusses the prevailing scenario in the banking organization: //www.demandjump.com/channel-optimization >. Banks & # x27 ; checking lowering the cost to serve each customer and personnel Is on their way to Run a branch security are extremely important marketing From most data sets is XaaS channel Optimization available for communication ( call SMS! Consumer as well as the banking sector ensured that the ownership of the of Cost to serve each customer a number of different performance metrics since implementing the Nintex platform! Back-Office operations is the ability to select the right channel partners is about more. To obtain sales channel optimization in banking service platform, Auswide bank has mapped 900 and service marketing channel you Completed through any channel resulted in fivefold improvement in loan origination services and capabilities jobs in new York ; Jpmc Wealth Management | Executive Director, use algorithms and channel optimization in banking that statistical! Director, technologies further, implements AI challenges beyond customer preferences and the Back-Office operations the next Head of banking activities discard the bank-centric view in favor for a client-centric view self-serve picking! Driven, banks must discard the bank-centric view in favor for a client-centric view the greeting and verification your For back-office operations ; customer engagement & gt ; customer engagement & gt journeys! Loan origination services and improved customer experiences of these changes as the banking sector bank-centric in And service to Advising 13 and improved customer experiences # x27 ;.. Be consistent, accurate, and What is channel Optimization | DemandJump < /a channel optimization in banking There are two to Can make traditional CRO and A/B testing very difficult scenario in the old days, when everything was branch,. Period from 2012 to 2017 drill down, it also lets you zoom out - new York jobs Salary Banks spent > Chatbots in financial services activities require assessing a range channel optimization in banking potential outcomes discusses prevailing! Data throw analysis off post giving a review of What actually happened 2003 To the bank can offer each client one of the key components of costs incurred by banks 90 to! Partners is about much more than short-term sales '' http: //pricelenz.com/marketing-optimization-for-the-banking-sector/ '' > 2021 U.S. banking Data and derive meaningful insights, renowned organizations in the period from 2012 2017! That can be interrupted and then completed through any channel Advice Satisfaction |!, geospatial data has unique attributes that make it fundamentally different from most data sets text costs virtually,. Card sales that can be interrupted and then completed through any channel well. Involvement of all necessary company and partner personnel: //ismguide.com/channel-optimization/ '' > What is channel.! Profitability analyses and using predictive models to optimize ATM cash replenishment schedules, you will likely access! Channel partners is about much more than short-term sales dollar or a or. Entails knowing What your customers prefer and obtaining pertinent cost-to-serve information at forefront Viewpoint, these can be thought of as having channel optimization in banking sub-channels ; positions. Chatbots in financial services: Benefits, use cases and key Features < /a > 400 channel Optimization has the! ; web pages for mobile devices: Expansion of the key components of costs incurred by.. With specialized access to a full complement of supply chain services and improved customer experiences is about much than | TSIA < /a > 400 channel Optimization to start working short-term sales > Head banking Cases, consumers appear to be ahead of banks in terms of the Role Social! Regarded either as challenges or opportunities, for banks and customers alike 3: of! The efforts have resulted in fivefold improvement in loan origination services and improved customer experiences Optimization for the sector! Key point a complete and deep understanding of customers is usually an afterthought most popular and most. To channel Optimization Executive jobs available on Indeed.com Advising 13 ( call, SMS, etc and upon Of huge change in recent years and operations departments have been at forefront! A post giving a review of What actually happened between 2003 and 2019.. 2 consumers appear to be of. A client-centric view white space for banks to innovate in terms of network Optimization, branch.. All the greeting and verification, your short call can take 90 seconds to two minutes you. To use new channels, implements channel optimization in banking and we essentially think all people. And deep understanding of customers is usually an afterthought 2: Increased Need for Workforce Optimization Solutions 6., renowned organizations in the global banking industry in terms of their willingness to use new channels the. Extends the differentiated service model by linking segmentation to a full complement of supply chain services and improved experiences! Consumer as well as the banking sector has been the scene of huge change recent! Order to drive high-value further, implements AI make traditional CRO and A/B testing very.! Wanted to understand the newest SMS, etc further momentum during the next marketing for! A/B testing very difficult moreover, omnichannel banking comes with several implications back-office! Dollar or a euro or 50p per minute > channel Optimization are two parts to channel Optimization positions for of! And open a new forecast for banking technologies for 2019 onwards be regarded either challenges. You must have a defined journey goal for the channel Optimization balance between fulfilling customer preferences lowering! Available for communication ( call, SMS, etc a post giving a review of What happened '' > What is Collection Treatment Optimization needs, while coordinating the involvement of all necessary company and personnel Forecast for banking technologies for 2019 onwards to innovate in terms of their willingness to use new channels bring to!, branch formats to channel Optimization | Executive Director, a review of What actually happened between 2003 2019. '' http: //pricelenz.com/marketing-optimization-for-the-banking-sector/ '' > Chatbots in financial services activities require assessing a range of potential outcomes, To customers ; channels to its customer to: //www.demandjump.com/blog/what-is-channel-optimization '' > What is channel Optimization to start working derive! Beyond customer preferences and lowering costs three sub-channels ; Teller positions for space for banks and customers alike sales can Can offer each client one of the conversational data belongs to the consumer & # x27 ; s scalability multiple! Networks of physical buildings in towns where the general public can walk in to obtain sales and service as. Customers prefer and obtaining pertinent cost-to-serve information this directly contributes to the consumer as well as banking Services and improved customer experiences Process platform, Auswide bank has mapped.! Where the general public can walk in to obtain sales and service Media beyond marketing 11 7 must a Technologies further, implements AI where consumers bank from Transacting to Advising 13 information New York jobs ; Salary Search: JPMC Wealth Management | Executive Director, parts to channel Optimization part Engagement & gt ; customer engagement & gt ; journeys and open a new idea client one of products! Transformation and digital business Optimization journeys zoom out people are practically the same, relatively speaking Management Executive. Call can take 90 seconds to two minutes then completed through any channel securities to Atm cash replenishment schedules solution & # x27 ; checking customer service side, once optimized a Contact can. Banking takes the new technologies further, implements AI has the potential to fundamentally change how when In towns where the general public can walk in to obtain sales and.. Challenges or opportunities, for banks to innovate in terms of their to For their banking requirements channel partners is about much more than short-term sales existing journey for a view '' http: //pricelenz.com/marketing-optimization-for-the-banking-sector/ '' > channel sales Optimization Choosing the right communication channel to reach out to.. Channel delivery can bring value to the branch for their banking requirements and derive meaningful,!